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is at one of the largest political firms. since running the mccain campaign in 2008 he has been on campaigns around the world. and you saw him during the 2012 u.s. campaign. he was campaign manager for the landslide reelection of california governor in 2006. before that a top political advice sor in the white house of george w. bush. he attended the university of delaware from 1988 to 1993. david plouffe crossed paths in schmidt in the late 1980's. he completed his political seasons degree and finned two years ago. he has completed two presidential bids. he was appointed as a senior advice sor to the president in the white house in 2011. he attended is the marks high school before serving in a wide viret of state and national political campaigns. i'm going to ask the two speakers this evening to speak and i had to decide who is going to go first and i decided to use a standard that anyone this this audience could mean and that is whoever has won the most recent presidential election gets to speak first. i think that's the fair enough thing to do so please welcome david plouffe and steve schm
in the last week of our campaign $100 million spent against the president. that is more than the mccain campaign spent in its entirety. remarkable thing. a lot of senate candidates still one. but in house races it had an impact. barack obamashrod brown, governors -- ey have definition. the spending is a little less nefarious. it's still tough to deal with, but you are not somebody who is now and then somebody drops $4 million on youhead will have an impact. we have never seen spending like this. there is a term in politics called gross rating points, the amount of television you buy. 1000 points means the average viewer sees the ad 10 times. that is the standard. there were markers were -- markets baran at 3000 or 4000 gross rating points. -- ifpublican super pac's he went to cincinnati or las vegas, i spent a lot of nights in hels -- he would turn on the television. it was wall-to-wall political ads. in manof those markets uc two no. 3 republican a for every democrat ad. what we do about this? a huge question for our cotry. there are strong differences on this. we had one individual sp
Search Results 0 to 1 of about 2